Aref Aziz is a seasoned marketing expert, digital strategist and campaign consultant who creates innovative, customized solutions for some of his clients’ greatest challenges. Those clients have included leading tech companies, groundbreaking legislative efforts and successful political campaigns. Aref designed and and implemented the first multi-channel consumer marketing program for a next-gen, privacy-by-design social network. His digital programs helped secure the passage of Measure LA – a historic bond measure that will invest $5 billion to prepare students for 21st century careers – and California’s first-in-the-nation law to reduce single-use plastics. In 2022, Aref ran digital operations for the independent expenditure campaigns of the Sacramento Central Labor Council and Los Angeles Central Labor Council. The same year, Aref managed all digital and mail for L.A. Unified Board Member Nick Melvoin’s successful re-election campaign. Prior to joining Bryson Gillette, Aref served as a campaign consultant on some of California’s most contentious statewide races. He worked with the political teams of Governor Gavin Newsom, Attorney General Rob Bonta, Treasurer Emeritus John Chiang, and a handful of state and local ballot propositions. Through ballot measures, Aref has helped raise nearly $15 billion in generated and expected revenue for infrastructure investments throughout California.
Outside of work, Aref enjoys hiking, photography, and tending to his garden.
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