
Message Received: America’s Shutdown Crisis
Published: October 16, 2025
Fall is officially here after some rain in Los Angeles this week (queue the annual “LA Mommies” post asking if it’s safe to drive your kids to school in the rain - IYKYK). PSLs, UGG boots, pumpkin spice candles, and your Spotify “folklore” playlist are ready, so let’s jump in and make the most of it.
Shutdown Stress Hits Home
Most Americans see the government shutdown as a lose-lose, with no party coming out looking good. A recent CBS News poll of 2,441 U.S. adults (conducted between October 1 - October 3, 2025) finds most don’t think the shutdown is worth the economic pain, with blame spreading across President Trump, congressional Republicans, and Democrats.
What we’re seeing:
- About 4 in 10 blame Trump and Republicans most, 3 in 10 blame Democrats, and many blame both sides.
- Inflation and the economy top Americans’ worries, with many feeling Trump’s policies are not helping.
- Health care is the drama center, with those following the shutdown closely saying it’s really about health care subsidies.
Key takeaways:
- Put the focus on real people: the families feeling the economic pain, the federal workers affected, and the communities unsettled by militarization.
- Highlight voter frustration with political games and stress the need for constitutional limits, local authority, and peaceful solutions.

Public Trust Falters Under RFK Jr.'s Health Leadership
Robert F. Kennedy Jr.’s tenure as Health Secretary faces major public disapproval, especially from Democrats and independents. Recent polls show 59 percent of Americans disapprove of his job. Confidence in once-respected federal agencies like the CDC is falling quickly, especially among Democrats. His controversial statements on vaccines and health policies, including unfounded warnings about acetaminophen use, have caused confusion.
Why it matters:
Political belief heavily influences whom people trust for health advice, fracturing public confidence and putting science-based policy at risk. Experts warn that politicization of science could lead to disease outbreaks and compromise public safety.
The takeaway for communicators:
- Focus on clear, science-based messaging and highlight trusted healthcare voices, especially for skeptical audiences.
- Use authentic storytelling rooted in evidence based knowledge to engage diverse audiences, emphasizing empathy and shared values to cut through skepticism.
- Leverage data and insights to tailor messages, ensuring relevance and resonance in a fragmented and polarized media environment.
Key Takeaway:
Health policy has become a partisan battlefield with real consequences. Restoring confidence and bridging divides is critical to protecting public health.
Tristan Harris Challenges AI Hype on The Daily Show
Our client, Tristan Harris, co-founder of the Center for Humane Technology, joined Jon Stewart on The Daily Show for an insightful and fun interview about the race to roll out AI.
Tristan answers the question many are thinking: why are we being promised cures for cancer but getting flooded with AI-slop videos of Jake Paul?
Nobel Prize Finds Him Off the Grid
Ever gone off-grid to escape your phone only to miss the call that changes everything? Fred Ramsdell did just that while camping in the Rockies. Unreachable and tech-free, he found out he won the 2025 Nobel Prize in Physiology or Medicine only when his wife’s phone finally caught service and lit up with messages.
The prize celebrates Ramsdell and his colleagues for unlocking the mystery of regulatory T cells—immune system peacekeepers that stop the body from attacking itself. Their discovery is revolutionizing treatments for autoimmune diseases like type 1 diabetes and lupus.
Really redefines “work hard, play hard.”
Key Takeaway: Major breakthroughs can find you anywhere. Just make sure to pack snacks, friends, and a backup phone battery. And nice job to the Nobel Prize comms team for taking advantage of an unscripted moment.
Until Next Time
Let’s follow Fred’s lead. Find time to shut off your phone and touch grass this week. Let us know how it goes.
–Bryson Gillette















































