FROM INSIGHT TO IMPACT WITHOUT THE HANDOFF
At BG Insights, data is the engine behind every decision we help our clients make, from understanding who their audiences are and what moves them to knowing where to spend, what to say, and whether it’s working.
We don't deliver findings and walk away. As Bryson Gillette’s dedicated research and data analytics practice, our intelligence flows directly into your message strategy, paid media, and creative. Research doesn’t live in a deck here. It drives the work.
BG Insights offers a full suite of research and analytics capabilities, each matched to the specific challenge a client is trying to solve. The six areas below reflect how we most commonly put that expertise to work.
Qualitative Research
When the numbers tell you what but not why, qualitative research fills the gap. Through online and in-person focus groups, discussion boards, and one-on-one interviews, we uncover the values, attitudes, and motivations underneath behavior — the depth and texture that surveys can’t reach. We use this work to understand audiences who are hard to reach through traditional methods, pressure-test messages and creative before they go live, and explain the human reasoning driving your quantitative data.
Quantitative Research
When you need representative, defensible data we deliver it through phone and online surveys and polls, mixed-mode studies, A/B testing, and custom analytics. The result is an honest read on your strengths, vulnerabilities, the competitive landscape, and the messaging that works: precise numbers you can take to media, coalition partners, or policymakers, and that position you before your opponents get there first.
Landscape Analysis and Audience Intelligence
Before you can move an audience, you need to know who they are and where they stand. By combining social listening, audience analytics, and publicly available research, we build a clear picture of the current opinion landscape, including where public sentiment sits, where your opportunities are, and which audiences you most need to reach and how.
Social Media Monitoring and Media Intelligence
Knowing whether your strategy is working requires more than a post-campaign debrief. Our active monitoring alerts track mentions and emerging conversations in real time across social platforms and news sources, so your team is never caught off guard. Paired with ongoing tracking research, this gives you the data to demonstrate impact to stakeholders, identify when something is shifting, and adjust before the moment passes.
Message and Ad Testing
Knowing what will move people before you spend a dollar reaching them is one of the most valuable things research can do. We use randomized controlled trials to isolate the actual persuasive impact of messages and creative by testing images, video, text, and storyboards to identify the language, frames, and arguments that genuinely persuade. Because our research team works directly alongside Bryson Gillette’s communications strategists, findings feed immediately into your creative brief rather than sitting in a separate report.
GEO Optimization
As audiences increasingly turn to AI tools like ChatGPT, Perplexity, and Google AI to find expertise, organizations that don’t show up accurately in those results are at a real disadvantage. Generative Engine Optimization (GEO) is the discipline of making sure your organization is correctly cited and represented in AI-generated responses. We build the content infrastructure and cross-channel credibility that AI models recognize as authoritative, making us one of the first firms in the progressive space to formally offer GEO. Our data and analytics team underpins this work by identifying where and how your organization currently appears in AI outputs, benchmarking visibility against peers, and continuously tracking performance to refine strategy over time.
OUR WORK
We work with advocacy organizations, foundations, nonprofits, political campaigns, and corporations across issue areas from healthcare and housing to criminal justice and tech reform. Whatever the issue, our philosophy is the same. We offer research that can easily feed directly into your communications work, so your findings don’t sit in a separate silo.
Never be afraid to make some noise and get in good trouble, necessary trouble.
– John Lewis