Bryson Gillette Vice President and Head of Political Rebecca Pearcey spoke with Campaigns and Elections to share strategies political campaigns can use to minimize misinformation and effectively communicate with voters across demographics.

Pearcey talks about the importance of researchers accurately relaying information, the ins and outs of understanding and using paid digital channels, and the tactics she would use to run a successful campaign.

Watch the full interview between Pearcey and C&E.