NEWS & INSIGHTS

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Black History Month 2021

Black History Month 2021

Published: February 22, 2021As an intentionally diverse firm committed to racial and social justice, we’re lucky to work with clients who fight every day to empower historically disenfranchised communities. But the fight for justice also needs fuel. And for many of...

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Politico Announcement for Bryson Gillette

Politico Announcement for Bryson Gillette

February 4, 2021 Originally posted on Politico here. TRANSITIONS FIRST IN PLAYBOOK — BURTON’S NEW HIRES: Bryson Gillette, a strategic communications, political, and public affairs firm founded by Democratic strategist Bill Burton, Thursday announced key additions to...

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Communication Breakdown: School Districts and Black Parents

Communication Breakdown: School Districts and Black Parents

Published: February 1, 2021As anyone who has worked with Black and brown parents knows, broken promises from public school officials have long been a reality for many families. So it should come as no surprise that Black parents are less likely to send their children...

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Content Creation Tips for Social Media

Content Creation Tips for Social Media

Published: June 16, 2020Social media platforms demand nearly constant content creation. It can seem like an overwhelming task, but if done well, it’s worth it. Strategically developed content can make a big impact on your campaign, attracting new supporters while...

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10 Social Media Musts for Campaigning

10 Social Media Musts for Campaigning

Published: October 22, 2020You've been inspired by the events of 2020 and you’re thinking about running for office. Or maybe you want to get involved in your community and lift up local voices. Here are 10 essential actions that will help you make the most of social...

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Voting in Person? Know Your Rights.

Voting in Person? Know Your Rights.

Published: September 1, 2020 This year, amidst a devastating pandemic, vote-by-mail could be your best option. But if you prefer to vote in person, by all means do so, while staying socially-distanced. Although it’s unlikely, some voters might encounter individuals...

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Data Directory for Campaigning During Covid-19

Data Directory for Campaigning During Covid-19

Published: June 29, 2020 A round-up of data, texting, and digital content sharing services This is not your father’s campaign season. Nor is it the campaign of 2018, when GOTV was still by the books and everyone drank matcha and judged social media influencers while...

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Legoland, Hillary and Teachable Moments

Legoland, Hillary and Teachable Moments

By Bill Burton SPECIAL TO THE BEE Originally posted on The Sacramento Bee | June 27, 2015 , Updated June 28, 2015.   On the way to Legoland, my 4-year-old son sent a wave of horror through this liberal father when he described the heroine of “The Lego Movie” by...

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10 Ins and Outs of Campaigning During COVID

10 Ins and Outs of Campaigning During COVID

Published: March 31, 2020 The good news is the basics haven’t changed. Campaigns are still about connecting with voters based on your vision and your personality, even while social distancing. And they’re still about organizing—inspiring your friends and supporters to...

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White Paper: Campaigning During Covid-19

White Paper: Campaigning During Covid-19

Published: May 4, 2020 Managing a political campaign in 2020, as the coronavirus continues to endanger lives and upset norms, requires thinking differently. However, the restrictions posed by Covid-19 have spurred some creative ways to reach voters that are, in some...

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Wisconsin: A Brief Case Study in Campaigning During Covid

Wisconsin: A Brief Case Study in Campaigning During Covid

Published: April 16, 2020The spread of Covid-19 and the restrictions of social distancing mean that almost all campaign outreach in 2020 will be digital. While this new reality is posing challenges for many campaigns, others have quickly adapted and demonstrated...

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